Pricing Policy

Pricing Terms

The details behind BuboSoma plan prices, lifetime access, usage allowances, add-ons, credits, and billing controls.

The short version

Full terms below

The eight things practices usually ask about first. Click any question to expand it.

How long is the trial, and do you need my card?

14 days, no card required. After that, choose a paid plan or your account pauses in read-only mode, you can still view and export everything. You have 90 days to decide before data may be deleted. Read Section 1 →

What happens if a payment fails?

Only the thing tied to that payment gets suspended, an add-on, a location, extra seats. It doesn't take down your whole account unless it's the base subscription itself. Nothing is deleted, and there's a 7-day grace period first. Read Section 6 →

Can I get my data out?

Yes, client records and practice data export at no charge, anytime. After you cancel, you still have 90 days to export before anything may be deleted. Read Section 8 →

What does Founding 20 actually lock in?

Your base-plan price, location rate, storage tier, and Apex overage rate, for as long as your account stays active and in good standing. It doesn't make future products, third-party fees, or new add-ons free. Read Section 3 →

Can my price go up later?

Not on your locked rate, as long as you stay continuously active and in good standing on that plan. Switching tiers or cancelling and coming back applies the current rate for the new tier. Read Section 1 →

What if I'm switching from Mindbody?

Scale and Apex members can get up to $500 in credit toward eligible switching costs, plus free migration of supported data. The credit becomes usable 30 days after your first payment settles. Read Section 7 →

How do I cancel, and what do I get back?

Monthly plans cancel anytime and run through the end of the billing period. Annual plans are prepaid and non-refundable once billed, except where the law requires otherwise. Read Section 1 →

Do unused credits or referral bonuses expire?

Yes, all account credit expires 12 months after it's issued, and any balance is forfeited if you cancel. If your account is suspended, credit is frozen, not lost, and comes back if you reinstate within 30 days. Read Section 7 →

1. Plans & Billing

Subscriptions should stay understandable.

BuboSoma plans are billed in advance on the cycle you select. Prices exclude applicable taxes. Your selected plan determines practitioner capacity, included usage, and support or migration services.

PlanMonthly priceAnnual priceAdditional location
Core$89/month$828/year$60/month
Expand$189/month$1,788/year$100/month
Scale$289/month$2,748/year$140/month
Apex$489/month$4,668/year$180/month

Trials

Each legal business may use one 14-day trial. No payment card is required. Trial accounts may have reasonable limits on email/SMS sends and storage, rather than the full volume included with a paid tier. On day 15, choose a paid plan to keep using BuboSoma. If no plan is selected, the account pauses in read-only mode: you can view and export your data, but booking, calendar changes, payments, messages, staff actions, and all active practice-management functions are disabled. You have 90 days from the end of your trial to select a paid plan or export your data. After that period, account data may be deleted or de-identified, subject to applicable legal, regulatory, security, and backup-retention requirements.

Cancellation, renewal, and plan changes

  • Monthly plans may be cancelled at any time and remain available until the end of the current billing period.
  • Annual plans are paid in advance and renew automatically unless cancelled before renewal. Annual payments are non-refundable once billed except where required by law.
  • Upgrades take effect immediately; any eligible prepaid balance is credited toward the upgrade. Downgrades take effect at the next renewal.
  • Failed payments may be retried. BuboSoma provides a 7-day grace period where reasonably possible before suspension.
  • Additional locations are billed monthly and appear as recurring line items on your BuboSoma invoice. When a location is added, its first month's charge is prorated based on the date it is added. The location then renews monthly until it is removed. Your annual base-plan renewal date does not change when locations are added or removed.

Rate lock

Your selected base-plan rate remains locked while your account remains continuously active on that plan and in good standing. Moving to a different tier or returning after cancellation applies the then-current rate for that tier. This rate lock does not include taxes, third-party pass-through costs, or new paid add-ons unless expressly stated.

2. Locations & Practitioners

Clear definitions prevent surprises.

Location. Additional locations bill monthly at the applicable location rate. New locations are prorated for the remainder of the current billing period; they do not create a separate billing anniversary. Removing a location takes effect at the end of the current billing period. Historical records for archived locations remain accessible subject to the applicable retention policy.

Practitioner. A practitioner is an active team member who performs services and can be scheduled for appointments, whether booked publicly or internally. An owner who also performs services and can be scheduled for appointments counts as a practitioner. An owner or administrator who does not perform services or get scheduled for appointments does not count toward a practitioner limit. Practitioner limits apply business-wide, not per location. Archived practitioners retain the relevant records but no longer consume a seat.

Core, Expand, and Scale capacity limits are hard caps. Adding an active practitioner beyond the plan limit requires an upgrade. Apex includes up to 20 practitioners; additional active Apex practitioners are $15 per practitioner per month, prorated for the month added, and billed through the end of the cycle in which they are archived.

Seat counts for billing purposes are based on peak concurrent active practitioners at any point during the billing cycle, not a single point-in-time snapshot. A practitioner who is active on any day during the cycle counts toward that cycle's practitioner total, even if later archived within the same cycle.

3. Founding 20

Lifetime access, defined plainly.

Founding 20 provides a limited, one-time-payment path for a selected BuboSoma base plan. The offer is limited to five completed, non-refunded memberships per tier, for a maximum of 20 total memberships, and ends when a tier is claimed or on December 31, 2026, whichever occurs first.

What lifetime access locks. It locks the selected base-plan price, the selected location rate, the stated Founding storage tier, and the stated Founding Apex practitioner-overage rate for as long as the Founding account remains active and in good standing. It does not make every future product, third-party fee, transaction fee, or future paid add-on free.

Lifetime access and recurring add-ons. Lifetime base access, once granted, is not contingent on the successful payment of any recurring add-on charge. A failed or declined payment for locations, practitioners beyond the included allotment, storage, AI, email, or SMS usage may result in suspension of that specific add-on only and will not affect base plan access.
If BuboSoma discontinues the platform. "Lifetime" means the operational lifetime of the BuboSoma platform, not the company. Founding rates and access continue under any successor entity that keeps the platform running. If BuboSoma discontinues the Founding 20 platform entirely, members receive at least 60 days' notice and a refund prorated against their original 2-year Founding purchase price, based on time remaining in that 2-year period from date of activation. Members whose Founding membership has been active for 2 years or longer at the time of discontinuation are not eligible for a refund.
  • A Founding membership is attached to one legal business. It may transfer only with a bona fide sale of that business and reasonable supporting documentation.
  • After activation and payment in full, an initial lifetime payment may be refunded within 14 days. A refunded completed membership reopens that tier's Founding seat. Lifetime-tier upgrade payments are final.
  • Founding reservation deposits and activation. A $500 Founding reservation deposit reserves one available Founding 20 place in the selected tier, subject to availability. The deposit is credited in full toward the selected lifetime-plan price if the customer activates that plan. A reservation does not provide immediate BuboSoma access or activate the Founding lifetime rate.

    BuboSoma expects to begin activating practices on or before December 1, 2026. Before activation, the customer may request a full refund of the reservation deposit. If BuboSoma has not begun activating practices by December 1, 2026, the customer may request a full refund of the reservation deposit.

    When BuboSoma is ready to activate the customer's practice, BuboSoma will contact the customer to confirm activation and send a separate payment request for the remaining balance of the selected lifetime plan. The remaining balance is not charged automatically from the payment method used for the reservation deposit. Access and the Founding lifetime rate activate only after the customer confirms activation and pays the remaining balance in full.

    If the customer declines activation or does not complete the separate payment request by the stated deadline, BuboSoma may cancel the reservation and refund the $500 deposit to the original payment method.

  • Existing customers considering a Founding-tier upgrade should contact BuboSoma for the approved payment arrangement before placing a deposit.

Founding referrals

When a referral results in a completed Founding membership and the 14-day refund period ends, the referrer and new member may each receive a Referral Credit up to one month of the relevant normal plan price. Referral Credit is governed by the unified Account Credits policy in Section 7. Referral codes must be entered at checkout and cannot be changed later. BuboSoma may exclude existing customers, existing leads, or businesses under common control.

Read the complete Founding 20 offer →

4. Usage, Messaging & Email

Usage rules that keep costs visible.

Plan allowances and paid usage are measured on a monthly usage cycle and do not roll over unless BuboSoma states otherwise in writing, regardless of whether your base subscription is billed monthly or annually. Included text and email allowances are per account and are not multiplied for each location.

Transactional and marketing messaging

Appointment confirmations, reminders, reschedules, cancellations, and receipts are transactional communications. Marketing content, including campaigns, promotions, offers, or content encouraging a future booking, uses the applicable marketing allowance. Adding promotional content to a transactional message may cause the entire message to be treated as marketing.

PlanIncluded marketing texts / month
Core1,000
Expand2,000
Scale4,000
Apex8,000

Additional marketing SMS segments are $0.015 each. A standard SMS segment is a qualifying text-message segment; longer messages or certain characters may use multiple segments. MMS is not currently supported. You are responsible for obtaining all required permissions and consents before sending marketing communications.

Overage behavior. Account owners choose how marketing SMS overage is handled: automatic billing at $0.015 per additional segment, or pausing sending once the included allowance is reached. Until an owner selects a behavior, sending pauses by default at the included allowance. Owners may also set spend alerts or a hard monthly spending cap. A campaign that would exceed the selected cap is never partially sent; the account owner is prompted to send a smaller batch that fits the remaining budget, raise the cap, or cancel before anything sends.

Unlimited Email Marketing (joining before December 31, 2026)

Customers who join BuboSoma before December 31, 2026 may add Unlimited Email Marketing: marketing email sending with no monthly volume cap, billed per location. Founding 20 members lock this rate at $50 per month per location. All other customers who join before December 31, 2026 lock it at $100 per month per location. Both rates are locked for life while the account remains active and in good standing, consistent with the rate-lock principle in Section 1. This is a different product from the High-Volume Email add-on described below, which is available only to customers joining in 2027 or later.

Keeping unlimited sending fair. A strike is issued on a marketing campaign of 100 or more recipients if that campaign's bounce rate is 3% or higher, or if it receives 3 or more spam complaints amounting to 0.1% or more of recipients.

Strikes escalate as follows: a first strike issues a warning and the plan remains active. A second strike suspends Unlimited Email Marketing for the remainder of that calendar month. A third strike within a rolling 90-day period terminates unlimited access; the account keeps its plan's included email volume, and no prorated refund is issued for the terminated add-on. Each strike ages out individually 90 days after it occurs. Sending must be from your own verified domain, sent only to permission-based lists, and unsubscribe requests apply account-wide. If Unlimited Email Marketing is cancelled and later re-added, it re-adds at the then-current rate, not the original locked rate. Unusually large or automated volume inconsistent with normal practice use is addressed as a conversation with BuboSoma, not an automatic cutoff.

High-Volume Email

For customers joining in 2027 or later, the High-Volume Email add-on is $100 per month per location and includes up to 500,000 email sends during each billing period, a different product from the Unlimited Email Marketing plan above. After the included allowance, additional email blocks cost $10 per 10,000 sends. Any part of a 10,000-send block is treated as a full block, and unused included sends and purchased blocks do not carry into a later billing period.

Owner controls and alerts. Sending pauses when the included High-Volume Email allowance is reached unless an account owner elects to allow additional email blocks. Only an account owner may enable blocks or set or change the monthly spending cap. The account owner receives usage alerts at 80%, 90%, 95%, and 100% of the included allowance and, when applicable, the selected spending cap.

Authorized email blocks appear as one aggregated line item on the next monthly BuboSoma invoice. The account owner is responsible for authorized usage up to the selected cap. If the payment method cannot be charged, BuboSoma may pause additional sending. New or unusually large lists may be subject to a first-send throttle, and all sending must use permission-based lists and comply with reasonable deliverability, complaint, security, and acceptable-use rules.

5. Processing & Add-Ons

Extra capacity, priced up front.

Included storage

Included storage is per location and depends on when your business joins BuboSoma. Founding 20 members receive 1 TB per location, locked for life. Businesses that join before BuboSoma's 250th signed-up business, or before December 31, 2026, whichever occurs first, receive 500 GB per location. Businesses joining after that receive 250 GB per location. If a cohort or plan change reduces your included storage below what you're already using, existing data is never deleted automatically; new uploads pause until you're back under the limit or you purchase additional storage.

FeaturePriceRule
Client-entered, tapped, or swiped card3.5% + $0.30Per transaction
Staff-keyed card3.9% + $0.30Per transaction
ACH1.5%, capped at $10Per transaction
AI Receptionist$10/month/location200 included AI-handled SMS conversations; $0.05 each after
Additional storage$25/TB/monthPurchased in 1 TB increments

The standard card rate applies to Visa, Mastercard, Discover, American Express, tapped/swiped cards, and cards entered online by the client. The keyed-in rate applies only when staff manually enter a card for a charge. Chargeback and dispute fees are passed through to the practitioner whose transaction is disputed. ACH typically settles in three to five business days.

AI Receptionist is billed per location. A new conversation begins after 24 consecutive hours without client interaction. Multiple messages within that period count as one conversation. Automatic reminders and confirmations do not count. AI Receptionist currently supports SMS only. Only account owners may enable paid AI usage beyond an included allowance or set or change an available spending cap.

Additional storage is bought in 1 TB increments. BuboSoma does not automatically delete data when the storage limit is exceeded; new uploads pause until usage is below the limit or additional storage is added.

View Usage, Add-Ons & Processing →

6. Suspension & Restoration

Suspension stays proportionate.

When a payment fails, BuboSoma suspends only the component tied to that payment. Your entire account is suspended only when the failed payment is for your base subscription itself.

Failed paymentWhat is suspendedWhat keeps working
Base subscriptionFull account accessData remains available for export per the retention terms in Section 8
Additional locationNew bookings, staff access, and messaging at that locationAll other locations and your base account continue normally; existing records for the affected location remain viewable
Storage overageNew uploads and file writes beyond your included allotmentExisting files remain accessible; scheduling, client management, and all other features are unaffected
AI ReceptionistAI-handled conversations onlyManual reception, scheduling, and every other platform feature
Apex practitioner overageThe specific added practitioner seat(s) beyond your included countYour included seats and base platform

Add-on and overage payments follow the same 7-day grace period described in Section 1 before suspension takes effect. Suspending a component pauses it; it does not delete the underlying data. Storage beyond your paid allotment becomes read-only rather than deleted, and location or seat records remain viewable even while new activity there is paused.

Billing for a suspended component pauses while it remains suspended. Where a failed payment affects your base subscription and one or more add-ons in the same billing cycle, the base subscription suspension controls. You will receive a notification when a component is suspended and again when it is restored.

Suspension of an individual add-on or location under Section 6 does not, by itself, affect your base-plan rate lock under Section 1. Only suspension of the base subscription itself affects rate-lock continuity.

Suspension of an individual add-on or location under Section 6 does not affect Founding 20 good-standing status under Section 3. Only suspension of the base subscription itself affects Founding good-standing.

Suspension of your base subscription under this section also freezes any unused Account Credit balance rather than forfeiting it. See Account Credits, Section 7 for how Credit is frozen and restored on reinstatement.

Reactivation. Paying the outstanding balance restores the affected component automatically, without a support request, within one billing cycle.
7. Credits & Migration

Moving should not become a penalty.

Mindbody Switch Credit

BuboSoma may provide up to $500 in BuboSoma account credit ("Switch Credit") for eligible Mindbody switching costs with reasonable documentation, available to new Scale and Apex members. Switch Credit vests, and becomes available to use, 30 days after your first Scale or Apex subscription payment settles without refund, dispute, or chargeback. Once vested, Switch Credit may be used for subscriptions, locations, add-ons, or usage charges.

Referral Credit

Referral Credit is issued under the Founding 20 referral program described in Section 3, up to one month of the relevant normal plan price per completed referral. Consistent with the vesting principle below, Referral Credit vests only once the underlying Founding membership becomes non-refundable, 14 days after purchase.

Account Credits: one policy

Switch Credit, Referral Credit, and any other BuboSoma account credit ("Credit") are governed by the following unified policy, regardless of type, unless a specific Credit's terms expressly state otherwise at time of issuance. Credit has no cash value, cannot be redeemed for cash, cannot reduce a balance below zero, and cannot be transferred between accounts. Credit is never applied to taxes or third-party pass-through costs, which are always charged to your payment method.

Credit vesting. Credit tied to a specific qualifying transaction does not vest, and is not available to use, until that transaction becomes final, meaning any applicable refund, dispute, or chargeback window has closed without reversal. If the underlying transaction is later refunded, disputed, or charged back, any Credit issued on account of it is void. If that Credit was already applied to an invoice, BuboSoma may reverse the Credit and rebill the corresponding amount to your payment method.
EventWhat happens
VestingCredit tied to a qualifying transaction (Switch Credit, Referral Credit) does not vest until that transaction's refund, dispute, or chargeback window closes without reversal, 30 days for Switch Credit, 14 days for Referral Credit.
Active accountOnce vested, Credit applies automatically to your invoice, per the allocation order below, while your account is active and, where applicable, on a qualifying plan tier.
ExpirationAll Credit expires 12 months from the date it is issued, regardless of account status or activity. Expired Credit is forfeited and cannot be reinstated.
DowngradeSwitch Credit is tied to Scale/Apex eligibility: downgrading below Scale immediately forfeits any remaining Switch Credit balance. Referral Credit is not tied to plan tier and is unaffected by downgrade.
CancellationAny unused Credit balance, of any type, is forfeited immediately upon account cancellation.
SuspensionIf your base subscription is suspended under Section 6, any unused Credit balance is frozen and unavailable for use during the suspension period, but is not forfeited.
Reinstatement within 30 daysA frozen Credit balance is restored in full upon reinstatement, subject to the 12-month expiration above.
Reinstatement after 30 daysAny remaining Credit balance is forfeited. An account reactivated after this window is treated as a new signup for Credit purposes.

Credit allocation order. When BuboSoma account credit is applied to an invoice, it is allocated in the following order: (1) base subscription charges, (2) location fees, (3) add-ons and usage overages, in the order they appear on the invoice. If available credit does not cover the full amount in a given category, the remainder in that category and all subsequent categories are charged to your payment method.

Migration service

Scale and Apex include no-charge migration of supported data. Supported categories are confirmed before migration begins. Stored payment methods generally cannot be migrated like ordinary data and may need to be re-added by clients.

8. Data, Cancellation & Changes

Your business data remains yours.

You may export your client records and practice data at no charge. Payment credentials or tokens, system logs, and proprietary analytics are not ordinarily exportable. After cancellation, BuboSoma makes account data available for export for 90 days before it may be deleted, subject to legal, regulatory, security, and backup-retention requirements. You remain responsible for your own professional, clinical, and legal record-retention obligations.

BuboSoma may update usage limits, add-on rates, or availability prospectively. We provide notice of material changes as required by the Terms of Service. Changes do not retroactively alter a valid rate lock or specific Founding 20 price commitment, except where necessary to comply with law or address a third-party pass-through cost expressly excluded from the commitment.

For privacy, legal, security, and support questions, contact jade@bubosoma.com.

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